Middle Man is a social enterprise concept aimed at youth who are finding themselves in difficult positions and at risk of becoming homeless. Youth Homelessness is a serious problem in Australia, with many young people not knowing where to turn to for help. It has been discovered that because of this 51.3% of youth turn to the internet (Mission Australia Youth Survey Report, 2017). The role of Middleman as an online platform is to act as an intermediary which connects struggling youth to the right help, whilst also giving them options for immediate relief.
